Thursday, October 22, 2009

Is the World of TV about to end?

Is the World of TV about to end?
In class today i discovered that most people no longer schedule their day around what is on the box. I for one couldn't care less what Dot Cotton or Blanche Hunt is doing every day. I would suggest people in their twenty's are spending more time on their laptop oppose to watching TV programmes in the front room with their families or flatmates. In my opinion i think the television will no longer exist come the middle of the 21st century due to the advances of the Internet and sky plus etc. The reason i say this is because television companies make a lot of their revenue due to advertising and if people aren't watching TV, these companies will not pay to be on TV. Advertising in the future will take place on the Internet.

Thursday, October 15, 2009

First Presentation done and DUSTED

Drink level is at an all time low as i have no time to take my weekly drink allowance, assignments and presentations are top of the agenda. i can't complain as it is the same for everybody. I have consequently moved up to Dundalk and cutting out the hour up and hour down to my home in Monaghan. I won the table quiz in the bar so i am not as thick as i thought i was, which is very reassuring, and just maybe i will do ok in my exams. ha ha! Ok back to work then.......

Thursday, October 8, 2009

Search Engine Marketing

Search Engine Marketing
College is now at the point, that work levels has gone into overdrive. The Lectures are giving more deadlines for projects that the pages on the diary have changed colour. overall the subjects and classes are interesting, after all it is fourth so there has to be an increase level of work to be done. In E-Business at the moment we are on to the topics SEO (search engine optimisation) and SES (search engine marketing). I always wondered how when searching for a particular item why certain things came to the top of the page and why sometimes listings were on the right hand side. I now have the answers, so if i get a business i will have have some knowledge in becoming number one in Google.

Search for anything using your favourite crawler-based search engines. Almost instantly the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked so that the most relevant ones comes first, although the search engines doesn't always get it right.
So how do crawler-based search engines go about determining relevancy when confronted with hundreds of millions of web pages to sort through. They follow a set of rules known as an algorithm, exactly how it works is a closely kept trade secret but they do follow certain general rules which are:
  • Identifying target key phrases
  • the location and frequency of keywords on a web page
  • Including key phrases in the page
  • Get links to the site
There are two types of listings, Organic listings on the left and paid for listings on the right.
The four main search engine are Google, Ask, Yahoo and MSN with Google representing the greatest share









As technology continues and people use technology more and more frequently, it is going to be very important to get high up on listings in order to be noticed and recognised as TV is going to be a thing of the past in relation to advertising.

Thursday, October 1, 2009

In the Flow of Fourth Year now


I am now in the fourth week of my fourth year. i am finding fourth more enjoyable than previous years as the subjects are more related to what i like and hope to find a career in. I have learned that my knowledge of E.Business is pretty limited and i have to do research work at home in relation to Google trends and Google analytics. We also required to find companies that have been black listed by Google due to Hidden or invisible text, keyword stuffing, bounce pages or other cloaking techniques, page-jacking and link farms & link spam. The projects are starting to build-up with the first deadline being the 13th October. The work begins NOW!