Search Engine MarketingCollege is now at the point, that work levels has gone into overdrive. The Lectures are giving more deadlines for projects that the pages on the diary have changed colour. overall the subjects and classes are interesting, after all it is fourth so there has to be an increase level of work to be done. In E-Business at the moment we are on to the topics SEO (search engine optimisation) and SES (search engine marketing). I always wondered how when searching for a particular item why certain things came to the top of the page and why sometimes listings were on the right hand side. I now have the answers, so if i get a business i will have have some knowledge in becoming number one in Google.
Search for anything using your favourite crawler-based search engines. Almost instantly the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked so that the most relevant ones comes first, although the search engines doesn't always get it right.
So how do crawler-based search engines go about determining relevancy when confronted with hundreds of millions of web pages to sort through. They follow a set of rules known as an algorithm, exactly how it works is a closely kept trade secret but they do follow certain general rules which are:
The four main search engine are Google, Ask, Yahoo and MSN with Google representing the greatest share
As technology continues and people use technology more and more frequently, it is going to be very important to get high up on listings in order to be noticed and recognised as TV is going to be a thing of the past in relation to advertising.
Search for anything using your favourite crawler-based search engines. Almost instantly the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked so that the most relevant ones comes first, although the search engines doesn't always get it right.
So how do crawler-based search engines go about determining relevancy when confronted with hundreds of millions of web pages to sort through. They follow a set of rules known as an algorithm, exactly how it works is a closely kept trade secret but they do follow certain general rules which are:
- Identifying target key phrases
- the location and frequency of keywords on a web page
- Including key phrases in the page
- Get links to the site
The four main search engine are Google, Ask, Yahoo and MSN with Google representing the greatest share
As technology continues and people use technology more and more frequently, it is going to be very important to get high up on listings in order to be noticed and recognised as TV is going to be a thing of the past in relation to advertising.
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